Sign up for the MNB Wake Up Call!

From The MNB Archives

Article Search:

Wednesday, November 23, 2016

  • Change Font Sizes:
  • A
  • A
  • A
  • A

Wednesday Morning Eye-Opener: Thank Goodness

by Kevin Coupe

In the spirit of the season, I'd like to offer you a look at a new Amazon commercial that, in my view, is a near perfect reflection of the idea of what America is and should be.

It is about brotherhood.

And about the ability to order products online and get them quickly.

Not necessarily in that order.

I think Amazon hits all the right notes with this commercial.


Kate's Take: Black Friday Goes Over To The Dark Side

by Kate McMahon

Imagine. There was a time when American consumers looked forward to Black Friday as a welcome way to kick off the holiday shopping season.

But times have changed. According to new research, social media vibes about Black Friday have done an about-face.

In fact, the majority of Twitter conversations about Black Friday last year focused on anger, sadness, fear and despair – not great bargains or a rewarding experience.

Crimson Hexagon, which (in addition to sounding like a great name for a band) tracks social media intelligence, has analyzed millions of social posts between 2010 and 2015 to gauge consumer perception about Black Friday. It found that in 2010, more than half the posts were positive, and only 20% deemed negative. Fast forward to a major mood swing in 2015, when nearly 40% were negative and only a third positive.

It is not hard to imagine that Black Friday attitudes could erode even more this year.

Not surprisingly, the research confirmed consumer frustration about Black Friday shopping “insanity” and fears of being trampled over a laptop or a 42-inch television. Shoppers also felt the discounts weren’t any better than regular sales and were annoyed that commerce cut into Thanksgiving Day, particularly for retail employees.

This tweet was typical: “Black Friday is out of hand. It is interrupting Thanksgiving and people are fighting over TVs.”

It’s important to note that among the most outspoken online critics of the Black Friday brick-and-mortar experience were Millennials - the very generation that shops and aggressively comments online.

It is not hard to imagine that as Millennials age and become the center of the mass marketing target, their attitudes will marginalize Black Friday even more.

That said ... The National Retail Federation (NRF) expects 137.4 million Americans to shop online or in stores over the four-day period beginning on Thanksgiving, up from 135.8 million next year. The NRF said 74% of those surveyed plan to shop on Friday.

I think the most telling numbers will be the split between brick-and-mortar vs. online Black Friday shopping this year. According to the retail researcher ShopperTrak, last year’s in-store sales on Black Friday plunged by $1 billion - from $11.6 billion in 2014 to $10.4 billion in 2015. The drop was attributed to a 14% increase in online sales that day. Cyber Monday sales are expected to increase once again.

The Black Friday event that ruled retail 20 years ago has been upended by e-commerce. The challenge for retailers, I think, is moving forward from that outdated, one-day “Super Bowl of Shopping” model to a strategy for a winning holiday season, online and in-store.

It is not hard to imagine that 20 years from now, Black Friday could be a completely obsolete construct.

Comments? As always, send them to me at .

Editorial continues after a word from our sponsor...

Industry Drumbeat

From the National Grocers Association...

Now back to regularly scheduled editorial...

Editorial continues after a word from our sponsor...

Corporate Drumbeat

From Cobram Estate...

Now back to regularly scheduled editorial...

Federal Judge Suspends Labor Department's New Overtime Rules

The New York Times this morning reports that a federal judge, Amos L. Mazzant III of the Eastern District of Texas has ruled that the Obama administration's Department of Labor "exceeded its authority" when it expanded "by millions the number of workers who would be eligible for time-and-a-half overtime pay," raising the salary limit to salary limit below which workers automatically qualified for overtime pay to $47,476 from $23,660.

Mazzant issued a nationwide temporary injunction preventing implementation of the rule, and the Times writes that it seems likely that he will strike down the rule permanently once he has considered the case on its merits.

As it happens, Mazzant is an Obama administration appointee.

The Times writes that the Department of Labor responded to the ruling by saying it "strongly disagreed” and was considering an appeal, though it would have to move quickly since there are less than two months left in the Obama administration before Donald Trump in inaugurated. It seems unlikely that a Trump administration would defend the overtime increase rule.

And the Times notes that the injunction "was hailed by business groups who argued the new rules would be costly and result in fewer hours for workers."

KC's View: Beyond the appropriateness of the rule as a Labor Department dictate, I actually think that this shows how the system is supposed to work. The administration appoints judges who bring an independent eye to cases, even to the point that they contradict - based on their reading of the law - the very administration that appointed them.

As for the rule itself ... I'm not sure what the number should be, but it does occur to me that the previous $23,660 ceiling is just three grand higher than the national poverty level for a three-person household. My point being that $23,660 doesn't go very far these days, and that when people have to work overtime for that sort of salary without any extra pay, it doesn't seem very fair, and certainly creates an environment in which employers can exploit employees. As to whether the Labor Department should be making such changes ... well, I guess this a decision up to the courts.

Amazon Aims For Live Sports Streaming Presence

The Wall Street Journal reports that Amazon is continuing to explore the possibility of streaming live sports - though it remains to be seen whether it would charge for specific events or sports, or provide access to such sports to customers who already are members of Amazon Prime.

It also is possible that Amazon could provide and/or charge for access to events on a case-by-case basis. Amazon is not commenting on the report.

According to the story, "In recent months, the e-commerce giant has been in talks with heavy hitters like the National Basketball Association, Major League Baseball and the National Football League for the rights to carry live games, according to people familiar with the matter. It also has talked with soccer, lacrosse and surfing leagues, the people said."

The Journal writes: "If Amazon is successful in breaking into the premium-sports market, it could pose a significant threat to traditional pay TV. While streaming services offer a wide array of TV shows and movies, it is hard to find live sports outside of traditional broadcast and cable outlets. That’s why pay-TV executives have long referred to sports as the “glue” that keeps millions of customers paying for relatively pricey bundles of cable channels.

"Amazon, meanwhile, is also racing to compete against rival tech giants like Facebook Inc. and Twitter Inc., as well as BAMTech, a spinoff of Major League Baseball, which are seeking sports rights to beef up their video offerings. But as traditional pay-TV comes under pressure, and even big sports properties like the NFL suffer TV ratings declines, big leagues are eager to entertain new bidders that might be able to continue driving up their rights fees."

KC's View: This clearly is where things are going, and there is no reason to think that nay major sport would spurn a big check written by the likes of Amazon, Netflix, Apple, Google, or any other tech company. (After all, it is this addiction to the big bucks that has led to World Series games being broadcast at times when a lot of little kids can't watch them live.)

The thing is, for the next generation of viewers, they won't even see this as a big deal. Going to Amazon to watch sports will be just as natural as going to CBS or Fox.

Editorial continues after a word from our sponsor...

Corporate Drumbeat

From MyWebGrocer...

Now back to regularly scheduled editorial...

Soft Drink Companies Lagging In Calorie Reduction Efforts

Interesting piece in the New York Times about how "soft drink companies and their lobbying group, the American Beverage Association, spent $38 million to defeat election-season proposals to impose taxes on sugary drinks in four cities: San Francisco, Oakland and Albany in California, and Boulder, Colo. The companies lost all of those fights. Now, seven cities around the country have a soda tax."

The Times goes on to write that "one way the companies have tried to get ahead of the tax efforts is by vowing to reduce the calories in their products. In September 2014, they committed to reducing calories 20 percent nationwide by 2025 and focus on 10 communities where rates of obesity, heart disease, hypertension and diabetes are among the highest."

However, new research - that was commissioned and paid for by the beverage trade group - indicates that there is a long way to go before they meet that calorie reduction goal.

The Times reports: "The average American consumed an estimated 199 calories a day from beverages in 2014, when beverage companies made their pledge, and that fell to 198.7 calories a day the next year, according to research by Keybridge Public Policy Economics, an independent firm paid by the beverage association to conduct the study.

"That is a decline of less than 1 percent, far off the pace need to reach a 20 percent drop over a decade. To achieve their 2025 goal, the companies must reduce calories to 159.2 calories per person per day."

That said, the efforts are continuing. "The companies are offering several alternatives to traditional soda, and have retooled older products to reduce calories," the Times writes. "This has often been done quietly, with subtle changes to the drinks."

KC's View: At the end of the day, if I as a consumer want to consume fewer sugary drinks, it is up to me to drink fewer sugary drinks. I have no big problem if cities, as a matter of public policy, try to educate people about the health impact of too many such drinks, as long as they understand the limits of such legislating. I think it is smart for companies to get ahead of the game by diversifying in smart ways. But in the end, I drink what I decide to drink. It is up to me.

Editorial continues after a word from our sponsor...

Corporate Drumbeat

From Samuel J. Associates...Better To Light A Candle Than Curse The Darkness...

From MorningNewsBeat, September 15, 2016:

A US Department of Labor report recently revealed that there were 5.2 million jobs available in the United States ... which was said to be the highest level of job availability since these specific numbers started being tracked back in 2000. This despite the fact that there remains considerable debate, much of it cacophonous, about national unemployment and under-employment.. The problem, one expert said, is that what we have in this country is "one of the biggest mismatches between skills and lack of qualified help available in the nation's history."

Samuel J. Associates knows how to make a good match.

The kind of match that can help a business achieve new heights and higher levels of differentiation by identifying the people who don't just fit into a culture, but help create a culture of excellence. The kind of match that can help individuals identify companies where they are empowered to make a difference, and move the needle on customer service, product development, marketing, merchandising and/or technological advancement.

Don't just settle. Don't just make the easy choices. Allow Samuel J. Associates to work for you. We don't just believe in such people and companies. We actually put them together. And we have the track record to prove it.

Click here for more information from Samuel J. Associates.

Now back to regularly scheduled editorial...

Editorial continues after a word from our sponsor...

Corporate Drumbeat

ProLogic Retail Services Extends Shopper Loyalty Program at Lowes Foods

Winston-Salem, NC -- ProLogic Retail Services, the largest provider of loyalty marketing solutions to independent grocers, announced the extension of its contract with Lowes Foods, which operates close to100 full-service supermarkets in North Carolina, South Carolina and Virginia.

Through the Fresh Rewards program, ProLogic enables Lowes Foods to segment its shoppers, identifying its top shoppers and understanding their purchase patterns. With this information, ProLogic enables Lowes Foods to run targeted promotions that are specifically tailored to individual shoppers or groups of shoppers. These targeted promotions help Lowes Foods to retain its best shoppers and expand their purchases throughout the store.

"We are very pleased to extend our longtime partnership with ProLogic," said Tim Lowe, President of Lowes Foods. "ProLogic delivers great value to Lowes Foods with a powerful, flexible loyalty marketing platform that enables us to create and execute intelligent promotions. The Fresh Rewards program is a cornerstone of our relationship with our guests and has proven highly effective in helping us retain our top shoppers and increase their purchases."

For more information, click here. Or contact Lance Recker at or at 561-454-7646.

Now back to regularly scheduled editorial...

Study: Americans Feeling New Economic Optimism

The National Association of Convenience Stores (NACS) is out with a national consumer survey saying that almost "three in five (59%) U.S. fuel consumers report feeling optimistic about the economy, a 13-point jump over the prior month, and the highest level of economic optimism reported since NACS began tracking this metric in 2013. This increase in optimism was noticeable across all demographics and regions and was a stark reversal from each of the past seven months when a majority of American fuel consumers have been pessimistic about the economy.

"While the U.S. election results no doubt caught the attention of the nation, Americans also took notice of declining gas prices. U.S. gasoline consumers report a median gas price of $2.15 per gallon, a five-cent drop from October. Three in four Americans (75%) say that gas prices impact their feelings about the economy.
"With optimism up, gas prices down and the election over, Americans say that they will travel and spend more over the holiday season. Nearly three in ten (a record 28%) consumers say that they will drive more this coming month, a sharp increase from the 20% said so this time last year. In addition, 30% of consumers say that they will increase their overall spending this coming month, another record for this time of year."

KC's View: Even people who voted for people who did not win in the recent elections are feeling optimistic, if only because Americans are, by nature, essentially an optimistic bunch. We want to believe that everything is going to work out.

So this does not surprise me. But I also believe that a certain kind of underlying cynicism is part of the American character ... we hope and expect things will go well, but never are surprised when we are disappointed. Shocked, sometimes, but never surprised.

Editorial continues after a word from our sponsor...

Corporate Drumbeat

From iControl...

Now back to regularly scheduled editorial...


• Campbell's Soup said that it has invested $32 million in a company called Habit, a San Francisco-based company that is described as developing technology to use people's DNA to develop nutrition recommendations.

Bloomberg reports that "samples of store-brand aloe gel purchased at national retailers Wal-Mart, Target and CVS showed no indication of the plant in various lab tests. The products all listed aloe barbadensis leaf juice - another name for aloe vera - as either the No. 1 ingredient or No. 2 after water ... Aloe’s three chemical markers — acemannan, malic acid and glucose — were absent in the tests for Wal-Mart, Target and CVS products conducted by a lab hired by Bloomberg News. The three samples contained a cheaper element called maltodextrin, a sugar sometimes used to imitate aloe."

Target did not comment on the finding. Walmart and CVS said they'd been assured by the manufacturers that the products were as labeled. And the manufacturers disputed the Bloomberg report.

Bloomberg goes on to note that "there’s no watchdog assuring that aloe products are what they say they are. The U.S. Food and Drug Administration doesn’t approve cosmetics before they’re sold and has never levied a fine for selling fake aloe. That means suppliers are on an honor system, even as the total U.S. market for aloe products, including drinks and vitamins, has grown 11 percent in the past year to $146 million..."

Executive Suite

Arkansas Business reports that Harps Food Stores president/COO Kim Eskew has been named the company's new CEO. He succeeds Roger Collins, who is retiring from the job after 17 tears as CEO, though he will remain as chairman.

Eskew joined Harps while still a college student at the University of Arkansas, and worked his way up through the company, becoming president/COO in 2008.

Editorial continues after a word from our sponsor...

Industry Drumbeat

From Webstop...

Now back to regularly scheduled editorial...

Your Views

...will return.

Editorial continues after a word from our sponsor...

Industry Drumbeat

From the Western Association of Food Chains (WAFC)...

Now back to regularly scheduled editorial...

A Scheduling Note From The Content Guy

This is Thanksgiving weekend here in the US, which I always think is the best holiday of the year - just food and football and family. (And almost certainly a movie or two at some point…) Maybe even a little Christmas shopping, though definitely not on Thursday and I'm sleeping late on Black Friday before going for a jog.

For the first time in years, I won't be making Thanksgiving dinner ... my 22-year-old daughter, Allison, has become quite the accomplished cook, and she'll be making a rib roast obtained at the local butcher shop that I told you about last week. (Nobody in the household likes turkey very much, so we've established our own traditions.) The wines will be from Oregon, from my friends at Willamette Valley Vineyards and Carlton Cellars there. Like I said. Tradition.

In keeping with tradition, MNB will be on hiatus for the four-day weekend.

Have a great holiday ... a great weekend ... and I'll see you Monday, November 28.


Editorial continues after a word from our sponsor...

Corporate Drumbeat

Stater Bros. Adopts ReposiTrak Food Safety Compliance Management Solution

SALT LAKE CITY - Stater Bros. Markets announced today that it has chosen ReposiTrak, Inc., the leading provider of Compliance Management and Track & Trace solutions for food and dietary supplement safety, to manage regulatory and business documentation compliance within its supply chain.

“Our top priority at Stater Bros. is to provide the safest and highest quality products for our customers,” said Dennis McIntyre, Executive Vice President of Marketing at Stater Bros. “ReposiTrak’s automated system will enable us to better manage our growing list of documents we require from our approved suppliers in order to verify their good business and safety practices.”

ReposiTrak, a wholly owned subsidiary of Park City Group, helps manage regulatory, financial and brand risk associated with issues of safety in the global food, pharma and dietary supply chains. Powered by Park City Group’s technology, the platform consists of two systems: Compliance Management, which not only receives, stores and shares documentation, but also manages compliance through dashboards and alerts for missing or expired documents; and Track & Trace, which quickly identifies product ingredients and their supply chain path in the unfortunate event of a product recall.

For more information about how to join the rapidly expanding community of retailers and suppliers using ReposiTrak's robust safety and compliance solutions, go to

Now back to regularly scheduled editorial...

Finally, a word from our sponsor...

Industry Drumbeat


In this fast-paced, interactive and provocative presentation, MNB's Kevin Coupe challenges audiences to see Main Street through a constantly evolving technological, demographic, competitive and cultural prism.  These issues all combine to create an environment in which traditional thinking, fundamental execution, and just-good-enough strategies and tactics likely will pave a path to irrelevance;  Coupe lays out a road map for the future that focuses on differential advantages and disruptive mindsets, using real-world examples that can be adopted and executed by enterprising and innovative leaders.

"Kevin inspired our management team with his insights about the food industry and his enthusiasm. We've had the best come in to address our group, and Kevin Coupe was rated right up there.  He had our team on the edge of their chairs!" - Stew Leonard, Jr., CEO, Stew Leonard's

Constantly updated to reflect the news stories covered and commented upon daily by MorningNewsBeat, and seasoned with an irreverent sense of humor and disdain for sacred cows honed by Coupe’s 30+ years of writing and reporting about the best in the business, "Good Is Not Good When Better Is Expected" will get your meeting attendees not just thinking, but asking the serious questions about business and consumers that serious times demand.

Want to make your next event unique, engaging, illuminating and entertaining?  Start here: Or call Kevin at 203-662-0100.

PWS 53