Technology company Aspect Software is out with a new survey saying that:

• "Fifty-five percent of Millennials say that their customer service expectations have increased over the last three years, more than half have stopped doing business with at least one company because of poor customer service in the past year."

• "Customer experience is increasingly defined by customer service: 76 percent of all generations view customer service as a "true test" of how much a company values them."

• "Nearly 3 out of 4 consumers prefer to solve their customer service issues on their own, setting the stage for big changes in the consumer experience landscape."

• "Sixty-five percent of all consumers and 69 percent of Millennials say that they feel good about themselves and the company they are doing business with when they resolve a problem without talking to customer service."

KC's View: So, what this seems to mean is that millennials think customer service is important, will abandon companies that don't provide a good customer experience ... but may define customer experience differently than older generations, because they'd like to be enabled and empowered to fix their issues by themselves.

That's interesting, because it suggests that consumer-facing companies may have to rethink how they provide customer service and what the whole concept means.

I'm not sure what shape these changes will take. But I do believe that marketers who ignore these kinds of demographic shifts could be making a serious mistake.