Fast Company has named Amazon the world's most innovative company for 2017, and it has a quote from Jeff Bezos that illustrates what drives the company:

"Our customers are loyal to us right up until the second somebody offers them a better service. And I love that. it’s super-motivating for us."

In other words, it is good to get up in the morning like your hair is on fire.

So to speak.

Good piece. Great company. You can read more about it here.

By the way, there's another great quote from Bezos that illustrates what Amazon is all about:

"I have the best job in the world because I get to work in the future."

Read the story.