by Kevin Coupe

Just another case of a company that didn't think before it acted.

After the Boston Marathon this week, running shoe company Adidas emailed participants with the following message:

"Congrats, you survived the Boston Marathon!"

Ignoring the fact that such a message seems at the least insensitive since it was just four years ago that two terrorists planted bombs at the Marathon that killed three people and injured more than 260 others.

Dumb.

The Associated Press reports that at least two survivors of the 2013 bombing ran the race this year, but that it was unknown whether they received the message.

One can only hope not.

Adidas apologized. Quickly.

But the misstep remains an Eye-Opener.