Advertising Age has a profile of Rick Gomez, the former MillerCoors and PepsiCo executive who is the new chief marketing officer at Target, and who "has the task of restoring the once-mighty brand to its former glory. And after four consecutive quarters of same-store sales drops -- Target reported a 1.3% decline in first-quarter same-store sales on Wednesday -- it's an uphill battle."

Already, the story says, "Gomez has implemented operational changes at the 1,800-unit chain. To ensure better communication across all of Target's departments, he now meets regularly with the chief merchant, head of stores and head of e-commerce -- collectively, Team C4 -- to collaborate. He's also devoting more dollars -- like most retailers -- to digital, where shoppers are increasingly spending their time. That means consumers should expect to see more Target content personalized for them on platforms such as Facebook and Pinterest."

And he also is "charged with the marketing behind Target's new private-brands push, in which it will release a dozen brands over the next two years. Nursery décor brand Cloud Island debuts later this month."

KC's View: Good luck. Somehow, it always seems that Target is so busy putting out fires and reassuring people - everybody from investors to customers - that it is relevant that it doesn't have the time or ability to figure out what Target is going to mean in 2020 and beyond. Which is what I think they have to do, especially with all the problems facing bricks-and-mortar chains.