Reuters reports that Amazon is trying to develop partnerships with entertainment and sports venue owners in the US in an attempt to create a new ticket sales business in the US, a move that the story says “could loosen Ticketmaster's powerful grip on the lucrative ticketing business.”

The story notes that this represents “the latest attempt by the world's largest online retailer to use its massive customer base, tech savvy and bargaining power to shake up a big market,” not to mention create even more value for its Prime members and expand its ecosystem.

While Ticketmaster, owned by Live Nation, is the nation’s largest seller of event tickets, the story notes that consumers dislike the fees that it charges and venue owners would like to have “more distributors for their tickets as they seek to boost sales.”

The story points out that “Amazon has had success with ticketing in Britain, where it has been selling seats to West End shows since 2015, even outselling Ticketmaster for some events, according to one of the sources, who owns venues in that country. It is less common for venues in Britain to have an exclusive ticket provider.”

Rumors of Amazon wanting to get into the ticket sales business first emerged back in February.

KC's View: It is stories like this that throws a curve at those who wonder if Amazon should be broken up because it has too much power. If Amazon gets into this business, it sounds like the result could be lower prices for consumers … and a disruption of a status quo with which many customers are unhappy. That’s supposed to be a good thing.