TechCrunch reports that Amazon and Hilton have struck a deal that allows Hilton Honors loyalty program members “to shop Amazon using their points. This is the first time a hotel brand has offered such a deal, Amazon says, and will be available to all Hilton Honors members … To use the new benefit, Honors members have to link their account to their Amazon profile. This is a one-time setting, and afterwards they can shop Amazon’s site as usual.”

The companies say that 500 points will equal one dollar, and while millions of items are eligible to be bought this way, there are a number of “ things points can’t yet buy, including Amazon Kindle downloads, digital music, Amazon Video titles, Amazon Appstore apps, AmazonFresh items, Subscribe and Save items, Prime Memberships (unless they’re a gift), pre-order items, textbook rentals, Amazon Allowance or Reload (gift cards).”

TechCrunch says that this is likely just the first of such arrangements that Amazon is pursuing.

KC's View: Just another way to expand the ecosystem.