Fox Business reports that Amazon “has sold about $1.6 million in Whole Foods beans, breakfast cereal and other store-brand products in the first month since taking over the organic chain, one of the first infusions of cash the e-commerce giant has delivered to the natural grocer through its site … During the past month, 19% of Whole Foods sales on Amazon were of snacks and candy, followed by frozen fruit and vegetables.” The numbers are based on an analysis by One Click Retail.

The story notes that “Amazon is mass marketing Whole Foods' store goods just as American consumers are looking for healthy food sold under less-expensive private labels. Of the 2,764 shoppers surveyed by the Bain & Co. data firm earlier this year, 85% said they were open to trying private label goods.”