Variety reports that Amazon’s first streaming of “Thursday Night Football” last week “beat Twitter’s numbers from 2016 in terms of average audience size and time spent viewing — but not in total viewers who caught some portion of the game.

“For the Sept. 28 meeting of the Chicago Bears and Green Bay Packers, Amazon reached 1.6 million worldwide viewers who initiated a stream on Amazon Prime Video, according to the NFL. The average worldwide audience watching ‘Thursday Night Football’ for at least 30 seconds on Amazon Prime Video was 372,000, with each viewer watching an average of 55 minutes.”

The game also broadcast on CBS and on the NFL Network.

KC's View: This is less about numbers and more about making Prime more robust.