The Cincinnati Business Courier has a story about growing speculation that Kroger “might be considering linking up with Dutch supermarket operator Ahold Delhaize.”

The question seems to be whether Ahold Delhaize would be trying to acquire Kroger, or a merger of equals.

Neither company is commenting on the speculation.

KC's View: Sounds like a deal cooked up by a financial analyst who wants to get his name in the news. Which, of course, it has.

I’d be a lot more intrigued if Kroger were interested in buying Ahold Delhaize. But either way, I’m not sure that creating bigger company does what it needs to do to create a localized approach to markets that I think is necessary to compete today.