• The Wall Street Journal reports that Amazon has a problem with some luxury brands that are resisting the siren call of doing business with the e-commerce behemoth.

“Amazon is courting companies across the retail spectrum, but one sector is still mostly holding out: the world’s club of luxury brands,” the story says. “Swatch and other high-end retailers say Amazon’s online marketplace undermines the strict control they say is key to maintaining a sense of exclusivity—and keeping prices high. While some makers of luxury products have decided to join Amazon, many of the industry’s biggest players—including Swatch, Gucci owner Kering, luxury-watch maker Cie. Financière Richemont SA and LVMH Moët Hennessy Louis Vuitton SE —are staying away for now.”

According to the Journal, “The absence of high-end products has hampered Amazon’s push to be a force in the fashion industry, despite years of working to expand the merchandise it sells officially though its website. Adding luxury goods would help Amazon boost margins and build loyalty among customers of Amazon Prime, its premium service favored by higher-income shoppers that offers faster delivery and other perks, according to former executives familiar with the company’s shopper base.”