CNBC reports that Amazon “is in advanced talks to forge a partnership with Phrame, a maker of smart license plates that allow items to be delivered to a car's trunk, according to a person with knowledge of the potential deal. Phrame's product fits around a license plate and contains a secure box that holds the keys to the car. Users unlock the box with their smartphone, and can grant access to others — such as delivery drivers — remotely.

“At the same time, Amazon is developing a smart doorbell device that would give delivery drivers one-time access to a person's home to drop off items, said two people familiar with the matter.”

The CNBC story goes on to say that “the new initiatives are part of Amazon's effort to go beyond convenience and fix problems associated with unattended delivery.

KC's View: The interesting thing about this story is that neither of these initiatives are completely original. Amazon has been testing delivering to cars in Germany through a partnership with DHL and Audi, and the doorbell thingie sounds similar to a concept that Walmart announced last week.

That’s not to suggest that either idea isn’t worth doing. I just thought it was interesting.