TechCrunch reports that Amazon has launched a new teen-centric service that allows young people between the age of 13 and 17 to shop its site independently and place orders, while allowing parents to review purchases before they go through, as well as pre-set spending limits.

The story notes that while this is good for both parents and their children, it also “gives Amazon a way to addict a whole new crop of shoppers to its larger Prime platform, which is made available to teens through the service, if parents are Prime members. That means teens can order from over 50 million items that ship for free in two days, and they can take advantage of other Prime benefits like Prime Video and the gaming perks with Twitch Prime.”

KC's View: It is simple. It makes perfect strategic sense for Amazon (or any other retailer, for that matter) to work to get ‘em while they’re young, and create an environment in which, as they get older, these folks will always think of Amazon as the first, best choice for everything … or at least as a place that needs to be checked before the trigger is pulled on any purchase.

I think this is a good idea, though maybe a little redundant, since I think most teens probably already are hooked on Amazon. But it still makes sense not to be complacent about it.