Fortune has a story about a new Reuters/Ipsos survey saying that “seventy-five percent of online shoppers said they rarely or never buy groceries online, according to the survey of nearly 8,600 adults from Aug. 12 to Sept. 1. Even among frequent online shoppers who make internet purchases at least weekly, almost 60% said they never buy groceries online or do so just a few times a year, according to the poll. The poll also found that around 60% of all adults said their local food markets win on price, selection, quality and convenience. Online sellers led in those categories with only around 3% of respondents.”

These conclusions, the story says, “raises questions about how much Amazon.com‘s $13.7 billion purchase of Whole Foods will shake up the supermarket business.”

KC's View: One consultant is quoted in the story as saying that the poll shows “brick and mortar is not dead yet.

I don’t mean to be flip, but Duh!

Only morons would argue that bricks-and-mortar shopping is dead, or is likely to be dead at anytime in the near or even relatively distant future. There will always be great stores that challenge our conceptions about what shopping should be, that offer a compelling experience and a differentiated product selection. And those stores will have customers, because they will have earned them.

Mediocre stores, with same-old, same-old selections that are the same as the guy across the street or down the road … not so much.

The numbers can be debated, but nobody with half a lick of sense would suggest that bricks-and-mortar will die, or that e-commerce won’t have a profound impact on the supermarket industry.