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Hi, Kevin Coupe here, and this is FaceTime with the Content Guy.

I’m coming to you this week - and forgive me if this is someplace you really don’t want to be - from my hotel room.

I went to Boston on business last weekend and, because I’ve been traveling a lot and it was the rare couple of days that I got to spend with Mrs. Content Guy, I booked a nicer hotel than usual. My choice was the Envoy, which is part of Marriott’s Autograph Collection of boutique properties.

The thing is, we walked into our room, and our first reaction was, “Wow. This is kind of cool.”

The bed, oddly enough, is in the middle of the room. The TV is mounted on a bicycle. And the bathroom is glassed in, and the glass has a map of the city of Boston etched into it. Cool. There’s also a bar on the roof that was really busy, and a lot cooler than most hotel bars.

I remember once reading a quote from the CEO of Marriott, who said that they had to come up with some new ideas, because people are tired of “beige rooms.”
Now, to be fair, my hotel room was entirely beige … but everything else about it was completely different.

Like I said. Cool.

And it prompts me to ask this question.

When was the last time a customer walked into one of your stores, or into one of your departments, and said, “Wow. This is kind of cool.”

Because I think that’s a sentiment worth going for, especially at a time when physical stores are looking for new ways to compete with e-commerce.

Cool is good.

That’s what is on my mind this morning, and, as always, I want to hear what is on your mind.