Bloomberg reports that Sears has decided to try something new this year.

A holiday print catalog.

According to the story, “The department-store chain will publish a 120-page ‘wish book’ this holiday season, reviving a catalog that hasn’t been available since 2011. This time around, the 131-year-old retailer is going for something a little more high-tech. In addition to the print version, the publication is available in mobile and online versions.”

KC's View: I know I’m always negative about Sears, a company that continues to surprise me just by remaining in business. So I tried to come up with something positive to say … and the best I could come up with is the idea that this will work for people who used to live near Sears stores, but don’t anymore because the company has closed so damned many of them.

Can you feel the positivity?