Reuters is reporting that Ahold Delhaize has lost its European e-commerce director and head of innovation. The story says that “Hanneke Faber will leave at the end of this year to run Unilever’s European business,” as the manufacturer experiments with “new ways of advertising and delivery.”

According to the piece, “Ahold Delhaize said it has started the search for a successor, whose main focus will be on data analysis, as the company tries to gain more sales from its customer loyalty schemes.”

KC's View: That’s interesting … I wouldn’t necessarily have thought that the person in charge of innovation and e-commerce would be responsible for data analysis and loyalty marketing. I guess it all depends on how you define innovation.