Variety reports that Amazon, constantly looking to grab the brass ring when it comes to offering proprietary movies and series as part of its streaming service, apparently has decided that a gold ring may be its best way to achieve “Game of Thrones”-level success.

The story says that “Warner Bros. Television and the estate of J.R.R. Tolkien are in talks with Amazon Studios to develop a series based on the late author’s ‘The Lord of the Rings’ novels. Amazon CEO Jeff Bezos is said by sources with knowledge of the situation to be personally involved in the negotiations, which are still in very early stages.”

KC's View: I get the thinking behind this, but it just strikes me as being derivative. It isn’t that long ago that Peter Jackson wowed us with his Rings films, and I have to wonder if they’re going to be able to bring anything new to the table.

Bezos is said to be seeking the next “Game of Thrones,” but that’s a hard thing to do … it is incredibly hard to predict where and when creative lightning is going to strike.