Amazon has named Steve Kessel, a “veteran lieutenant” of founder/CEO Jeff Bezos, to have “responsibility for Prime Now, Amazon’s rapid-delivery operation, and AmazonFresh, its grocery-delivery arm, in addition to Whole Foods and Amazon’s physical book and convenience stores,” the Wall Street Journal reports. The move essentially consolidates Amazon’s “physical retail and fast-delivery operations,” the story says.

The Journal goes on: “Kessel spent years overseeing Amazon’s digital strategy, including books and music; he led the team that developed the company’s Kindle e-reader, launched roughly a decade ago, and its Fire tablet in late 2011. Soon after, he went on a sabbatical, returning in 2015 and heading up an effort to reimagine the in-store experience. He was placed in charge of Whole Foods, reporting to retail chief Jeff Wilke, at the time of the $13.5 billion acquisition in August, and added Prime Now and AmazonFresh in recent weeks.”