Bloomberg reports on how Coca-Cola “is taking its understanding of driving real-life traffic to the world of e-commerce. That includes upping the appearance of its ‘digital shelf,’ integrating with voice products like Amazon’s Echo, and adding impulse buy opportunities to click-and-collect pickup lockers.”

According to the story, “Coca-Cola is also getting in on the food-delivery business with meal kits and voice ordering. The Atlanta-based company has added beverage pairings to Chef’d boxes.”