The United Fresh Produce Association is out with its Q3 FreshFacts on Retail Report, concluding that US household trips to purchase fresh food were up 0.8 percent in the past year, compared to a 0.3 percent increase in trips to buy groceries in general.

At the same time, the average shopping basket including fresh foods was $63, compared with the average $41 overall.

Fresh produce sales during the quarter were up 2.5 percent, United said, compared with increases of 1.2 percent for seafood, 0.7 percent for deli and 0.6 percent for bakery; meat sales were up 2.6 percent during the quarter, making it the only store category with a higher growth rate than produce.

KC's View: Makes sense. Fresh foods can be where retailers communicate their differences, as opposed to their similarities.