by Kevin Coupe

The Harvard T.H. Chan School of Public Health is out with a new study predicting that by the time today’s kids hit the age of 35, more than half of them will be classified as obese.

According to a Los Angeles Times story, “ That means that if present trends continue, an American child’s chances of having a normal weight when they grow up — or of being merely overweight — are less than even.

“The kids who are destined to become obese are not necessarily obese right now — in fact, most of them are not. The Harvard researchers who came up with these projections say that only half of these kids will be obese when they are 20 years old, while the other half will become obese during their 20s or 30s.”

But the study makes the point that it is critical to promote and maintain “a healthy weight throughout childhood and adulthood … A narrow focus solely on preventing childhood obesity will not avert potential future health damage that may be induced by the ongoing obesity epidemic.”

Fascinating story. And certainly an Eye-Opener for anyone in the business of selling food to these kids, and hoping that they’ll live far into adulthood so they can remain customers.

(And suddenly, maybe that story about how in London they’ve banned fast food joints from opening near schools doesn’t seem like such a bad idea…)