by Kevin Coupe

When people go into retailing, there are things they probably never thought about, issues with which they thought they’d never have to grapple.

Then reality crashes down on them.

That appears to be the situation at a Sheetz convenience store in New Kensington, Pennsylvania, a location that the company says has experienced an increase in drug overdose deaths over the past nine years. (Just writing those last few words is a little startling.)

The International Business Times reports that in this store, management has installed blue lights in the restrooms, hoping that the changed lighting will make it harder for addicts to find their veins. If they can’t find their veins, they’ll just have to go someplace else. Or maybe get help.

One doctor tells the paper that it isn’t a foolproof system - “when desperate, most drug users can locate their veins through memory.” But even skeptics understand that this is an issue that Sheetz had to address.

For the moment, at least, this is a single-location test; the county in which the store is located reports that it has had a total of “144 confirmed overdose deaths since Dec. 1, with 179 deaths tracing back to November.”

If it works, and is deemed effective, the test could be rolled out to other locations.

It is an Eye-Opener.