Reuters reports that Amazon and Apple are teaming up to make the Amazon Prime Video streaming application available on Apple TV for the first time, an announcement that “followed a negotiation stretching back at least to 2015 when Amazon stopped selling Apple TVs on its retail site.”

Apple TV is now available for sale on Amazon.

This news was reported at the same time as Bloomberg was writing that “Alphabet Inc.’s Google pulled support for its YouTube video service from Amazon.com Inc.’s streaming-media devices, citing the internet retailer’s failure to make Amazon Prime Video available through Google’s gadgets and the recent halt of the sale of some Nest products on its website.

“Google blocked YouTube access via the Echo Show, Amazon’s smart speaker with a touchscreen, on Tuesday and will stop supporting YouTube on Amazon’s Fire TV set-top box on Jan. 1. In a statement, a Google representative said it’s taking the action because the YouTube apps on Amazon products aren’t made by Google, like the YouTube app on the iPhone is, and the retail giant doesn’t sell some Google products, such as Chromecast and Google Home.”

Bloomberg adds that “the video-streaming access fight has been brewing for some time. In September, Google blocked YouTube support for the Echo Show.”

KC's View: Can’t we all just get along? When these companies feud, it ends up working against the consumer, and that’s never a good thing. It’s just annoying.