Amazon announced that members of its Prime program will now get a 10 percent discount on sale items and on selected other products at Whole Foods - though for the moment, the savings only are available in 28 Florida Whole Foods stores.

A broader and faster integration had been planned, but technical issues, some of which are related to point of sale systems, have slowed things down, the Seattle Times writes.

The rest of the US should have access to the savings program by the end of summer.

KC's View: No surprise here, as the two entities have been seeking synergies wherever they can find them, whether it is selling electronics in Whole Foods’ produce department or installing pickup lockers in Whole Foods lobbies. Expect to see a lot more of this, especially because the 20 percent increase in Prime’s membership fee makes it important to show greater value.