In the third part of this series of articles by the Hartman Group’s Michelle Barry, she writes about the differences between the core, mid-level and casual consumers of whole health products and their shopping experiences in the stores that cater to their needs.
By understanding what they are looking for, not just in products but in the stores where they shop, retailers can begin to tailor their offering for specific demographics and specific needs.
By understanding what they are looking for, not just in products but in the stores where they shop, retailers can begin to tailor their offering for specific demographics and specific needs.
- KC's View:
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