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Thursday morning on NBC’s “Today,” Phil Lempert joins Katie Couric and Matt Lauer to examine the new National Organic Rules being put into effect by the US Department of Agriculture (USDA) on October 21, 2002.
KC's View:
There will be a lot of press on the new organics regulations over the next week or two, and Phil’s “Today” appearance will give you a strong sense of the messages that consumers will be getting about organics.