The Associated Press reports that Kmart Corp. is testing a new logo, replacing its trademark red and blue sign with a large gray and lime-green `K,' with the word `mart' scrawled in white inside the upper diagonal of the `K..’;
The new sign is on one of the bankrupt retailer's stores north of Detroit, the interior of which also serves as a prototype - with changes that include brighter lighting, wider aisles and a different floor plan.
Kmart management says that the new logo is just being tested.
The new sign is on one of the bankrupt retailer's stores north of Detroit, the interior of which also serves as a prototype - with changes that include brighter lighting, wider aisles and a different floor plan.
Kmart management says that the new logo is just being tested.
- KC's View:
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Green. The color of money? The color of envy?
You decide.
