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Reuters reports that both Walgreen Co. and Rite Aid Corp., the first and third ranked drug store chains in the country, are being investigated by the IS Federal Trade Commission (FTC) because of their marketing and privacy policies.

According to the Reuters story, both chains are being checked because of reports that they may have infringed “upon customer privacy when pharmaceutical firms ask them to promote particular medicines to customers.”

However, analysts believe that the worst thing that would happen is that the chains would be asked to stop providing the data.
KC's View:
Our view is that violating a consumer’s privacy is almost the worst kind of crime a retailer can commit. We advise all retailers to be very careful about treading on this particular ground.