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Beginning today, Office Depot Inc. is using the Internet to host a six-week seminar for small businesses at, featuring a number of speakers who will address the needs and challenges faced by small businesses,

The webcasts will take place from 4-5 p.m. Eastern time, every Tuesday through Dec. 5. Each presentation will be about 30 minutes, followed by live-chat Q&A. There is no cost to attend, although attendees will have to register their attendance.
KC's View:
This is a very smart idea, because it reinforces the company’s whole reason for being, and targets its core audience.

We believe that more food stores ought to do the same thing -- have specific times for open forums on specific topics, whether it is childcare or cooking fish or how to buy produce. Can you imagine if a food retailer put a pediatrician online for an hour or two a week to answer questions from new moms?

So many retailers have web sites that are under utilized, and this would be a great way to drive traffic to them and establish a company’s reputation for being a resource for information, not just a source of product.