Drugstore.com announced that early next month it will launch a “new three part loyalty program that includes weekly personalized promotional offers, a repeat purchase incentive plan where consumers earn a 5 percent rebate on all non-pharmacy purchases they make at Drugstore.com, and everyday free shipping on nonprescription orders of $49 or more.”
- KC's View:
- Programs like these, combined with good customer service and the right product selection, are the kinds of initiatives that keep people coming back for more. And the willingness to engage in these kinds of efforts is what makes some dot-coms the most likely to go the distance.
