Regarding Amazon.com's positioning in the marketplace, and suggestions that it is emulating Wal-Mart in its approach to business, MNB user Brad Morris wrote:
"They are ahead of Wal-Mart in many ways. In the past I have turned to Amazon to purchase CDs, DVDs and, of course, books. Although I am very aware of the fact that they track what I buy for one-to-one marketing purposes, I was still a little surprised by the email I received yesterday.
"I clicked on the link, clicked on the one-click-ordering button, and I should receive it next week. The whole transaction took less than 30 seconds.
"The food trade could learn a lot to use this as a model of how to utilize the FSP data they are accumulating."
We've always felt that Amazon.com isn't so much a retailer as the world's biggest and best loyalty marketing program…and this email proves it.
On the subject of ice cream sizes getting smaller and prices staying the same, MNB user Jerome Schindler wrote:
"Ice cream prices dramatically increased a few years ago when milkfat prices spiked. By and large the companies kept the increases when those raw material prices came down. Take a look at present milk prices - they are at the low end of the historical cycle. Reminds me of bread pricing - wheat goes up, bread price goes up. Wheat prices go down, bread prices stay the same. Wheat prices go back up, bread prices increase again."
"They are ahead of Wal-Mart in many ways. In the past I have turned to Amazon to purchase CDs, DVDs and, of course, books. Although I am very aware of the fact that they track what I buy for one-to-one marketing purposes, I was still a little surprised by the email I received yesterday.
'Dear Mr. Morris:
As someone who has purchased books by (any author) in the past, you might like to know that (any book) will hit the shelves on December 1, 2002. For the next few days, you can pre-order your copy at a savings of 30% by following the link below.'
"I clicked on the link, clicked on the one-click-ordering button, and I should receive it next week. The whole transaction took less than 30 seconds.
"The food trade could learn a lot to use this as a model of how to utilize the FSP data they are accumulating."
We've always felt that Amazon.com isn't so much a retailer as the world's biggest and best loyalty marketing program…and this email proves it.
On the subject of ice cream sizes getting smaller and prices staying the same, MNB user Jerome Schindler wrote:
"Ice cream prices dramatically increased a few years ago when milkfat prices spiked. By and large the companies kept the increases when those raw material prices came down. Take a look at present milk prices - they are at the low end of the historical cycle. Reminds me of bread pricing - wheat goes up, bread price goes up. Wheat prices go down, bread prices stay the same. Wheat prices go back up, bread prices increase again."
- KC's View:
