In an interview with BusinessWeek, Krispy Kreme CEO Scott Livengood -- who started with the company a quarter-century ago as a human resources trainee in North Carolina -- offered an insider perspective on the company’s growth and potential, comparing it to Starbucks. “We're both specialty retailers,” he said. “We both took a product that had been around for a long time and redefined and repositioned it, with strong results.”
With about 250 stores in the US and Canada, Livengood said that it seems well within reach to triple that amount to 750. In addition, he said a prime focus is to reduce the cost of developing each store from $1.4 million to $1 million.
Livengood also said Krispy Kreme is putting a big premium on coffee as a major draw for new customers.
With about 250 stores in the US and Canada, Livengood said that it seems well within reach to triple that amount to 750. In addition, he said a prime focus is to reduce the cost of developing each store from $1.4 million to $1 million.
Livengood also said Krispy Kreme is putting a big premium on coffee as a major draw for new customers.
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While there is a Dunkin’ Donuts right across from the Content Guy’s office, we think that there are a number of nearby spots that would be just perfect for a Krispy Kreme.
So, if they’re looking for a spot for just one of these 500 planned units, we have some ideas…
