Krispy Kreme Doughnuts announced that it plans to spend about $37 million to buy Montana Mills, a 30-store bakery chain known for quality, healthy breads.
The move is seen as the company’s first step beyond its namesake stores as it looks to move into a bakery-café concept that will give it greater potential in the future.
Krispy Kreme operates about 265 stores in the United States and Canada, and has announced plans to open stores in the United Kingdom, Australia, New Zealand, Japan, and South Korea.
The move is seen as the company’s first step beyond its namesake stores as it looks to move into a bakery-café concept that will give it greater potential in the future.
Krispy Kreme operates about 265 stores in the United States and Canada, and has announced plans to open stores in the United Kingdom, Australia, New Zealand, Japan, and South Korea.
- KC's View:
-
While the Krispy Kreme franchises have certainly been warhorses, generating profits and causing traffic jams in virtually every location the company opens, it seems to us that it is prudent to invest in a differentiated format before the company ends up behind the curve.
To do otherwise would be to repeat the mistakes that McDonald’s and Burger King seem to have made.
By the way, with Krispy Kreme planning to open stores in South Korea, perhaps the US should throw in a couple of franchises in its negotiations with North Korea…it might make things move a little quicker on the diplomatic front.
