The Financial Times reports that Coca-Cola will launch a new energy-themed soft drink in Ireland beginning today.
If BPM (“Beats Per Minute”) Energy is successful, it will be rolled out globally. The product is geared to the 18-34 year old age group.
If BPM (“Beats Per Minute”) Energy is successful, it will be rolled out globally. The product is geared to the 18-34 year old age group.
- KC's View:
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We thought Ireland already had an energy drink.
It’s called Guinness.
