Kellogg Co. is raising the average wholesale prices of its ready-to-eat cereals by roughly 2 percent, blaming higher commodity costs.
The increases take effect immediately.
The increases take effect immediately.
- KC's View:
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One of the analysts reporting on the increase said that while the increase improves Kellogg’s profit potential, there is always the question of how Wal-Mart will react.
Good question. Wal-Mart isn’t one to raise prices, nor does it like to absorb prices increases.
Will there suddenly be an increase in Post cereals available in Wal-Mart?
