The National Coffee Association's (NCA) 2003 drinking trends survey reports that 79 percent of Americans older than 18 years drink coffee occasionally or daily, up from 77 percent a year ago. This is an increase of about 5.4 million people, to a total of 166.6 million people
The number of daily coffee drinkers decreased slightly, from 108.7 million to 108.3 million.
The number of daily coffee drinkers decreased slightly, from 108.7 million to 108.3 million.
- KC's View:
- We’d love to see a study of people who mainline coffee…which is sort of what we do each morning. If drinking it didn’t taste so good, we’d just hook up an IV, throw a timer on it so it would kick in at 4 a.m., and be done with it.