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The National Coffee Association's (NCA) 2003 drinking trends survey reports that 79 percent of Americans older than 18 years drink coffee occasionally or daily, up from 77 percent a year ago. This is an increase of about 5.4 million people, to a total of 166.6 million people

The number of daily coffee drinkers decreased slightly, from 108.7 million to 108.3 million.
KC's View:
We’d love to see a study of people who mainline coffee…which is sort of what we do each morning. If drinking it didn’t taste so good, we’d just hook up an IV, throw a timer on it so it would kick in at 4 a.m., and be done with it.