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Marsh Supermarkets has announced a number of initiatives designed to address what chairman and CEO Don Marsh called “the deflationary environment for food, changes in customer preferences and the competitive climate.”

Among the company’s goals for the coming year:

  • Opening two new stores, one of which will be a “new concept” store in a market not currently served by the company.

  • Upgrading and “reimaging” 101 of the company’s Village Pantry convenience stores, a project slated to be completed by the end of this month.

  • Remodeling four to six supermarkets during the coming year.

  • Introducing “My Marsh,” a new loyalty marketing program that includes a touch screen at the point of sale and, according to the company, “delivers static- and motion-based communications.”

Marsh management said that it believes it has identified potential annualized expense and profit improvements of $30 million, of which up to $24 million should be achieved in fiscal 2004.
KC's View:
In the current environment, the search for the next differentiating advantage is always the most important thing. No matter how successful and respected a retailer may be, and Marsh is one of the best, there’s no time to rest on one’s laurels.