- FreshDirect.com, the New York City online grocer, reports that it has served some 50,000 customers since its launch last fall, with a 75 percent rate of return by customers for at least one more purchase.
The company also says that in neighborhoods where it is offered, 17 percent of available households are trying the service, with 3,000 new shoppers each week, in part driven by a “$50 in free food” offer. Average order size is $80.
FreshDirect.com management says that it believes it can be profitable by the end of the year, according to published reports.
- KC's View:
Further evidence that, despite the black eye given to the channel by Webvan, the online grocery category continues to grow.