The Chicago Tribune reports that McDonald’s Corp. is looking to attract women with its new line of salads, and has developed a series of commercials that appeal to them individually, and not just in their roles as wife/mother/homemaker.
Kay Napier, McDonald’s senior vice president of marketing, told the paper, "We've always known that moms and women are the key decision-maker for our products. We fell into advertising that in the past was trying to be all things to all people. We really think these premium salads will appeal to women, so we decided to target them specifically.”
Kay Napier, McDonald’s senior vice president of marketing, told the paper, "We've always known that moms and women are the key decision-maker for our products. We fell into advertising that in the past was trying to be all things to all people. We really think these premium salads will appeal to women, so we decided to target them specifically.”
- KC's View:
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Here’s the real problem with the McDonald’s approach: the salads aren’t very good, and certainly inferior to the Wendy’s line.
Have you actually tried them?
