business news in context, analysis with attitude

The New York Times reports that Boston Market, having gone through a business boom, expansion blues, bankruptcy protection, and an acquisition by McDonald's, now is testing its next possible iteration: as a Boston Market Rotisserie Grill, featuring an upscale menu of pork, beef and chicken dishes.

The new format is being opened this week in Tallahassee, Fla.

However, analyst enthusiasm for the new format is tempered by the fact that McDonald's is considering selling off its majority stakes in all non-core restaurants, such as Donatos Pizza and Chipotle Mexican Grill.
KC's View:
We were walking toward the MNB world headquarters the other evening when we encountered a woman standing there looking very confused. Always wanting to be helpful, we asked what she was looking for.

"The Boston Market," she said.

"They closed this one down," we replied.

"When"" she asked.

"Six months ago," we said.

"Why?" she asked.

"Probably because it took people six months to realize that it was closed," we said.

This simply confused her more, so we moved on.

The message is simple: we haven't seen this new format, but it only can work if it actually brings something new and innovative to America's table.

If it is just a cosmetic adjustment, it'll be almost certain to fail.