US Secretary of Health and Human Services Tommy Thompson said yesterday that he plans to apply public pressure to fast food chains that are contributing to the nation's obesity problems, and find ways to reward companies that offer healthier menu options.
According to Thompson, such initiatives are more likely to impact fast food chains' behavior than lawsuits…though he made his comments as it was announced by an anti-obesity activist that legal action is likely to be taken against the American restaurant industry.
According to Thompson, such initiatives are more likely to impact fast food chains' behavior than lawsuits…though he made his comments as it was announced by an anti-obesity activist that legal action is likely to be taken against the American restaurant industry.
- KC's View:
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We think that this would be a good idea if Thompson were starting from scratch and weren't facing off against marketing campaigns for fast food that run in the gazillions of dollars.
But he is.
Besides, trying the case against fast food in the court of public opinion hardly guarantees that it won’t find its way into real courtrooms.
