A&P-owned Farmer Jack Food Markets in Michigan and Ohio have instituted a new promotional program designed to build traffic and sales – the company says that if a customer finds a product in the store that is not fresh or is out of date, the product will be replaced free.
The program, called “Take The Fresh Challenge,” is part of a freshness-oriented strategy launched by the company more than a year ago.
The program, called “Take The Fresh Challenge,” is part of a freshness-oriented strategy launched by the company more than a year ago.
- KC's View:
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Just out of curiosity, under what circumstances would a supermarket not take back and replace a product that was either not fresh or past its sell-by date?
Now, if the company actually is saying that if you find a non-fresh or out-of-date product in the store, it will give you a fresh version of that product for nothing, that’s a different matter. (Though to be honest, it doesn’t seem like such a big deal, either.) But that’s not what the company press release says.
What Farmer Jack is offering to do, it seems to us, is the bare minimum of what any supermarket should do under normal circumstances. If it was doing less before this, it may explain why the chain has been having its share of competitive problems.
