• Numerous published reports say that Tesco is responding to the slow but steady diminution of its UK market share – with corresponding gains by Walmart-owned Asda Group there – by offering double Clubcard points s part of its loyalty marketing program.
The change has no expiration date, though the company says it is constantly reviewing the highly successful Clubcard program as part of a broader approach to recession-minded marketing.
• In Southern California, Tesco-owned Fresh & Easy Neighborhood Markets announced that it will revive its successful Shop for Schools fundraising program, which gives registered schools $1 for every $20 spent by customers naming that store. The top fundraising school in the area then receives a $5,000 bonus from Fresh & Easy.
The change has no expiration date, though the company says it is constantly reviewing the highly successful Clubcard program as part of a broader approach to recession-minded marketing.
• In Southern California, Tesco-owned Fresh & Easy Neighborhood Markets announced that it will revive its successful Shop for Schools fundraising program, which gives registered schools $1 for every $20 spent by customers naming that store. The top fundraising school in the area then receives a $5,000 bonus from Fresh & Easy.
- KC's View:
