The Times of London reports that William Morrison Supermarkets in the UK has come up with a new small-store format that it hopes will enable it to “attract younger, better-off customers in different parts of the country.”
CEO Marc Bolland tells the Times that most of the stores will be “squeezed” into former Somerfield and Co-op locations, and that while the units will be convenience-sized, they will have enough SKUs to allow consumers to accomplish a full shopping trip within its walls.
CEO Marc Bolland tells the Times that most of the stores will be “squeezed” into former Somerfield and Co-op locations, and that while the units will be convenience-sized, they will have enough SKUs to allow consumers to accomplish a full shopping trip within its walls.
- KC's View:
- More and more, I think, it is going to be imperative for retailers – especially food retailers – to be willing to try new formats and approaches to the business and to go into unorthodox locations that will surprise and hopefully delight the shopper. They won’t all work, but worth the risk in the long run because it will create new opportunities.
