business news in context, analysis with attitude

by Kevin Coupe

The Los Angeles Times reports on a new Harvard University study into why people like to share every thought and emotion via social media like Twitter and Facebook - experiments showed that "the act of disclosing information about oneself activates the same sensation of pleasure in the brain that we get from eating food, getting money or having sex. It's all a matter of degrees of course, (talking about yourself isn't quite as pleasurable as sex for most of us), but the science makes it clear that our brain considers self-disclosure to be a rewarding experience."

I find this fascinating, and Eye-Opening. But worrying, since I'm clearly not having enough fun. Either I'm doing Facebook and Twitter wrong, or...
KC's View: