Published on: August 9, 2012
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Hi, I'm Kevin Coupe and this is FaceTime with the Content Guy.
I grew up at a time when the "generation gap" was a popular turn of phrase. It was the late sixties and seventies, the political and cultural divide between kids and their parents may never have been greater.
I was thinking about it this week when I was talking to a fellow who mentioned to me that of his three children, only his youngest had a checkbook - and she only got it because her landlord required a personal check to pay her rent. The others have found other ways to pay their rent, and a checkbook is just beside the point. It's irrelevant.
I'd never thought about it before, but he's right. I have three kids, and none of them use checkbooks. They have checking accounts, but make all their payments online. I'm pretty sure that they know how to write checks, but I'm not entirely sure. Maybe I should find out.
I was in an airport lounge not that long ago, and a woman near me was on the phone instructing someone back in her office about a package that had to be mailed ... and she had to take him, step by step, with the process of what to do when you go to the post office. Again, the whole process is pretty irrelevant to the younger generation, which is why it is somewhat amusing that the US Postal Service spends so much time trying to figure how to fix its infrastructure at a time when it seems entirely possible that its time has passed and it has outlived its usefulness.
This is the world today. Things that we all are familiar with, that have been part of our existence for as long as we can remember, simply don't matter to an entire generation.
I love the description of the younger generation as "digital natives," while people my age as "digital immigrants." They cannot remember a time without the internet, without iTunes, with iPods, without cell phones. People my age can ... are we have to learn the language.
But we have to learn.
Which is why it continues to amaze me when I give speeches around the country and run into grocers who have never gone on Amazon's grocery pages,, have never ordered any grocery product from Amazon, and often don't even know that Amazon sells groceries.
I'm beginning to feel a little like John the Baptist, wandering the wilderness trying to bring illumination to as many people as I can.
But I'll do it if I have to.
I'm not saying that Amazon is the be all and end all of e-grocery. But I am saying that they are a competitor, they tend to be an enormous factor in any category they enter, and that people in the supermarket industry need to know what they are up to.
In fact, no matter what you sell, you ought to whether Amazon is in your business or is planning to get in your business.
So go to Amazon. Now.
Your business cannot afford to be the victim of a generation gap.
That's what's on my mind, and I want to hear what is on your mind.
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