MediaPost has a story about high-end male shopping habits, reporting on several defined trends:
• The National Retail Federation (NRF) has reported that last Black Friday, "the average male spent 50% more offline than the average female - and 100% more online."
• "Chris Ventry, the general manager of Gilt Groupe's GiltMan, told CNBC the growth rate of men shopping online has outpaced women, with guys outspending the ladies by 20 to 30%."
• iProspect, in a report about "the nation’s 19 million affluent males (earning at least $100,000 a year), says their wallets are at the ready. A full 40% shop online twice per week, with 45% spending more than $4,000 per year and 13% spending more than $30,000. Men also spend 20 to 30% more per transaction than women."
• The National Retail Federation (NRF) has reported that last Black Friday, "the average male spent 50% more offline than the average female - and 100% more online."
• "Chris Ventry, the general manager of Gilt Groupe's GiltMan, told CNBC the growth rate of men shopping online has outpaced women, with guys outspending the ladies by 20 to 30%."
• iProspect, in a report about "the nation’s 19 million affluent males (earning at least $100,000 a year), says their wallets are at the ready. A full 40% shop online twice per week, with 45% spending more than $4,000 per year and 13% spending more than $30,000. Men also spend 20 to 30% more per transaction than women."
- KC's View:
