Consumer Affairs reports on a new Harris Poll, which "found that despite professed desires to support beneficial environmental policies, many consumers are skeptical of food products that are labeled organic. In fact, the survey found that 59% of consumers believe labeling a food as 'organic' is simply an excuse to charge more for it.
"What surprised us most was that while Americans are showing more concern for the environment, they aren't necessarily willing to pay more to do anything about it," Mike de Vere, President of the Harris Poll, tells Consumer Affairs. "While Americans feel better about the economy, many are wary of the 'greenwashing' concept that gives companies a chance to cash in on consumers who want to help the planet but are confused by all the eco-friendly jargon."
"What surprised us most was that while Americans are showing more concern for the environment, they aren't necessarily willing to pay more to do anything about it," Mike de Vere, President of the Harris Poll, tells Consumer Affairs. "While Americans feel better about the economy, many are wary of the 'greenwashing' concept that gives companies a chance to cash in on consumers who want to help the planet but are confused by all the eco-friendly jargon."
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