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SymphonyIRI announced yesterday that it "is embracing its founding name of Information Resources, Inc. and rebranding as IRI.

"The embrace of the IRI brand is underscored by a business strategy and mission to deliver growth for clients across the globe by pinpointing what matters and illuminating how it can impact their businesses," the company said in the announcement.

“IRI has a rich heritage of innovation and going beyond the data, leveraging advanced analytics and enabling technologies to help our clients excel and win,” said Andrew Appel, IRI’s president/CEO. "We have the leadership, the people, the unique assets and the distinctive capabilities to deliver on our new strategy and make a real difference for clients."
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